Wolfe Herd was born as Whitney Wolfe in Salt Lake City, Utah, to Kelly Wolfe, who was Catholic as well as Michael Wolfe, a property developer who was Jewish Herd attended Judge Memorial Catholic High School. In sixth grade, the family went on a sabbatical in Paris, France.Wolfe Herd attended Southern Methodist University, where she was a major in international studies and was a member of the Kappa Kappa Gamma sorority While in college, and when she was 20 She started a business selling bamboo tote bags to help the areas that were affected from the BP oil spill. Wolfe Herd partnered with celebrity stylist Patrick Aufdenkamp to launch the non-profit organization known as the "Help Us Project". Following the time that Nicole Richie and Rachel Zoe photographed the bags, they gained international attention. Herd soon established a second business in collaboration with Aufdenkamp, "Tender Heart", which was a clothing line that raised awareness about human trafficking. After graduation, Wolfe Herd traveled to Southeast Asia where she worked in orphanages.
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