Star started his online makeup business, Jeffree Star Cosmetics, in the year 2014. Shane Dawson produced five episodes of the docu-series. Star explained that his career in music ended and the company was now insolvent. Star also said that he utilized his remaining funds to fund his business in the field of makeup. Star began promoting the brand through YouTube videos. The result was Star's YouTube channel gaining 17.4 million subscribers and more than 2.4 billion views by the end of October 2020. Bustle magazine described Star an artist as well as a MySpace star who reinvented himself into an expert on YouTube makeup tutorials. YouTube makeup tutorial expert. The first release of cosmetics was an assortment of liquid velour lipsticks. They were then followed by eyeshadow palettes as well as highlighter palettes. Morphe Cosmetics opened its first East Coast store in Paramus, New Jersey. It sold the cosmetics line on the 11th of August 2018. Star has released a number of successful collections since that time, which includes the "Blue Blood" eyeshadow palette.
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