In 2003, the three-minute film iPod's Dirty Secret gained international attention. The film criticized Apple for not providing an alternative program for its iPod media players. The film received attention from the nation due to its critique of Apple's policy on battery replacement. The film was released on the Internet on September 20, 2003, and soon received media interest. The Washington Post praised the film as "wonderfully rebellious". Fox News posted the film on September 20th the 20th of September, 2003. Neil Cavuto called the story an "David and Goliath" report on Fox News' Your World. Apple spokesperson Natalie Sequeira said there was no link between the release of the film and the new policy. She said that the change was working for a few months before the release of the film.
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