When he was being with Naomi, Ross started streaming regularly on Twitch. Ross was part of an NBA 2K group called Always Excelling and was introduced to Bronny James via it. Ross gained a lot of attention by playing NBA 2K20 with James and betting matches with other streamers and YouTubers. In 2020, Ross was streaming with Bronny when LeBron James joined on the call which would later be uploaded to his Twitter.In November of 2020, following having a negative experience with NBA 2K21 and its creators, Ross started the Twitter hashtag #make2kfunagain that reached number one, trending worldwide through the platform. At around the same time, Ross began hosting "e-date" streams, in which people are competing to find a date on Discord, which led to more growth for his Twitch account.In February 2021, he was named the first creator to be revealed as being in the collective Clout Gang 2.0 and was shifted into the Wizza house along with FaZe Banks, Mike Majlak, Sommer Ray, and RiceGum.On April 4 2021, Adin Ross's Twitch channel was hit by an alleged "bot attack" that caused an influx of bots causing his number of followers at the time to reach 3 million. According to TwitchBeat, Adin already had more than 1 million subscribers and was drawing around 30,000 viewers each stream.
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